Luxury brands see resale’s upside, but not rentals
July 14, 2021
Luxury brands are seeing the value in partnering with resale services such as TheRealReal and Thredup, but have been slower to move into the rental market. Resale is easy — you sell and buy something you like — but when you are renting, you have not had a relationship with the items and it’s too disconnected from the main business,” said Verde Nieto, co-founder of Positive Luxury.
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