Luxury stores focus on customer experiences to attract shoppersThe Wall Street Journal 04/16/2017
Luxury stores are focusing on becoming destinations for consumers. One example is Fair Folks & a Goat in New York. The company’s stores in Manhattan combine a membership model with a clothing boutique and coffee shop. For $35 a month, members can drink all the coffee and tea they want while shopping for high-end apparel, accessories and art.