Retail News

Macy’s has a new STORY concept and it’s sticking to it

Philly.com 04/10/2019

Macy’s is launching 36 STORY in-store concept shops inside its full-line stores. The shops, which will measure 1,400-square-feet and carry more than 400 SKUs, will continually reset and feature products from both small businesses and major brands, such as Crayola, Levi’s Kids and MAC Cosmetics.

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