Measuring a Brand’s True Power
May 22, 2012
IBM is a good example of how different criteria can affect the perceived power of a given brand.
Recent News
Merger Forces Kroger and Albertsons To Sell More Stores
Kroger and Albertsons are selling more of their stores to address concerns about their merger.
JD Sports Bids for Hibbett in $1.08 Billion Deal
JD Sports Fashion plans to buy Hibbett Inc. for around $1.08 billion. The move aims to help the UK’s largest sportswear retailer grow in the southeastern United States.
Disney Technology Executive Leaves Company for Personal Reasons
Aaron LaBerge will stay on at Disney until June 2024.
Amazon Ends Drone Delivery in California, Here’s Where It’s Going Next
This new location will allow for quicker, same-day delivery.