Michelob’s organic beer makes pitch for wine drinkers
January 28, 2019
Anheuser-Busch InBev’s Michelob Ultra Pure Gold organic beer has found some success in getting drinkers of wine and spirits to try the brew. Continuing to get non-beer drinkers to switch is important for the brand and the category that has seen alcohol consumption decline for three straight years even though wine and spirit sales are up. A-B InBev will run a commercial for Michelob Ultra Pure Gold during the Super Bowl broadcast.
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