Mobile’s share of online sales grew this holiday
December 28, 2016
According to data from Adobe Digital Insights, sales from mobile devices reached nearly $24 billion in the period from November 1 to December 20. Smartphones accounted for 68 percent of mobile transactions vs. just 32 percent from tablets. Mobile devices brought in 31 percent of online retail sales, up from 28 percent in 2015, and 19 percent in 2014.
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