Reformation, an eco-chic fast fashion retailer, which operates locations in New York and Los Angeles, has laid out the store to curate the most popular 20 percent of items near the entrance. It also has touchscreens throughout the store where consumers can click on an item that will be waiting for them at the fitting room to try on. Yael Aflalo, founder of Reformation, says the design of her stores was influenced by consumer tech companies including Apple and Tesla.