Retail News

Nielsen to Acquire Radio Researcher Arbitron

Chicago Tribune 12/18/2012

Nielsen will broaden its view of media consumption with the $1.26 billion purchase of Arbitron, the Columbia, MD-based firm that does media and marketing research in the radio and streaming audio sectors.

MORE ON THIS STORY...

MORE RETAIL NEWS HEADLINES...

Discussions
Check out RetailWire's Engaging Online Discussions Featuring Our Exclusive Braintrust!