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Nike’s online sales jumped 31 following Kaepernick controversy

The Washington Post/Chicago Tribune 09/08/2018

Nike’s inclusion of Colin Kaepernick, former quarterback of the San Francisco 49ers who began protesting racial injustice in the U.S. by taking a knee during the national anthem two years ago, led to people posting videos of them burning their sneakers online, calls for boycotts of the company and a jump in online sales of 31 percent.

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