Nike’s online sales jumped 31 following Kaepernick controversy
September 10, 2018
Nike’s inclusion of Colin Kaepernick, former quarterback of the San Francisco 49ers who began protesting racial injustice in the U.S. by taking a knee during the national anthem two years ago, led to people posting videos of them burning their sneakers online, calls for boycotts of the company and a jump in online sales of 31 percent.
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