Retail News

Nordstrom doesn’t want to ‘grow old’ and die with its customers

The Dallas Morning News 01/16/2020

“(The) most common downfall for a retailer and brand is to grow old with your customer,” said Erik Nordstrom, co-president of Nordstrom, at the NRF Big Show in New York City this week. “They get a year older and you do, too. We have to maintain our age range.”

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