Retail News

Nordstrom to debut Livestream Shopping channel

CNBC 03/17/2021

Nordstrom announced that it will launch its own Livestream Shopping channel to drive online sales. The retailer plans to host a variety of shows on beauty trends including question and answer sessions with celebrity makeup artists and fashion advice shows on how to wear such brands as Burberry. “There’s so much opportunity for us to get closer to the customer,” said Fanya Chandler, a senior vice president at Nordstrom. “We hope customers see this as an opportunity to seamlessly shop and participate in an informative and entertaining event.”

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