NRF: Millions More to Celebrate St. Patty’s Day This Year
March 9, 2011
Roughly 11 million more people plan to celebrate the wearing of the green this year, according to a survey by BIGresearch for the National Retail Federation. The average adult consumer plans to spend slightly more than last year ($33.97 vs. $33.05), pushing total sales up to $4.14 billion.
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