OTC Brands and Generics On Display Together
In-Store Marketing Institute
Chain drugstores and grocers are making a point of including generic versions of popular over-the-counter medicines on displays with branded product.
MORE ON THIS STORY...
MORE RETAIL NEWS HEADLINES...
Check out RetailWire's Engaging Online Discussions Featuring Our Exclusive Braintrust!
©2022 RetailWire LLC. All rights reserved.