Retail News

P&G Reformulating Tide

The Cincinnati Enquirer 06/16/2010

Procter & Gamble is reformulating liquid versions of its Tide laundry detergent with three new ingredients intended to not only better remove stains but also prevent them in the first place. The company, which says this is the first major reformulation of the product in 10 years, will begin shipping the reformulated Tide to stores next month.

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