Retail News

Parody accounts mess with brands on Twitter

The New York Times 11/14/2022

Elon Musk’s revamp of Twitter’s subscription offer has opened the door for parody accounts to impersonate legitimate brands. A PepsiCo Twitter Blue page touted the superiority of the brand’s rival, Coca-Cola. An Eli Lilly spoof account claimed that the company was offering free insulin.

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