Retail News

Penney Brings Runway Online

Internet Retailer 03/03/2009

J.C. Penney has launched an interactive fashion show and runway on its website. The company is looking to raise its style profile with exclusive brands including Allen B. by Allen B. Schwartz, Bisou Bisou by Michele Bohbot, I “Heart” Ronson by Charlotte Ronson, and nicole by Nicole Miller.

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