A consumer study of America’s leading brands has shown that the retailers driving economic and sector growth are doing so by creating a sense of theatre around their in-store experiences. Half of the top 100 companies overall are retailers. Within the Top 10, four – Wegman’s – 4th, Publix – 5th, Trader Joe’s – 6th and HEB – 10th – were set apart by creating what the report describes as “dramatic, theatrical experiences for customers.”
