Press Releases

CA Technologies Simplifies Integration Between IceMobile Loyalty Platform and Leading Retailer Systems to Support Increased Shopper Engagement


CA Technologies announced that IceMobile, the leading global loyalty agency and division of Alliance Data, is using CA API Management to integrate real-time transactional data and customer relationship management (CRM) and point of sale (POS) systems with the IceMobile Bright Loyalty Platform which delivers instant, personalized mobile offers to the customer’s mobile device.