Catalina Marketing Corporation, the leader in precise consumer-driven marketing, today announced Catalina BuyerVision, a new purchase-based targeting solution for CPG advertisers that dramatically improves the efficiency of digital media by identifying key buyer audiences based on in-store purchasing and engaging them wherever they are online. Only Catalina BuyerVision incorporates Catalina’s world-class shopper understanding and analytics into campaign planning and measurement to drive improved performance.
