Press Releases

Cisco Study Illustrates How Immersive, In-Store Shopping Experiences “Catch” and “Keep” Tech-Savvy Consumers

01/16/2012

A Cisco survey released today identifies new ways for retailers to “catch” and “keep” channel-hopping customers to revitalize brick-and-mortar stores. Among the key findings was that retailers must respond to technology-savvy consumers by creating digitally-rich, easy-to-use, technology-based experiences in the store to expand basket size and increase margins.