Press Releases

Consumer Packaged Goods Marketers Strategically Increase Coupon Mix and Adjust Tactics First-Half 2013 Coupon Trends are Tale of Food vs. Non-food

08/02/2013

Valassis (NYSE: VCI), a leader in intelligent media delivery, released mid-year 2013 coupon facts that indicate consumer packaged goods (CPG) marketers have continued to strategically evolve their mix of coupons offered, including which products are promoted with coupons, how consumers receive coupons and various tactical offer-level changes.