Press Releases

Digimarc Publishes Quantitative Model Estimating Potential Labor Cost Savings for Retailers Who Adopt Digimarc Barcode


Digimarc Corporation has published “Digimarc Barcode: A Quantitative Model of Annual Labor Cost Savings and Return on Investment for Retailers.” The white paper and associated ROI (return on investment) Calculator are intended to help retailers quantify potential labor cost savings from adopting the Digimarc Barcode.