Press Releases

Epsilon’s TotalSource Plus Expands with New Market Trend Data Dimension

07/17/2012

Epsilon, the global leader in delivering direct-to-customer connections that drive business performance, today announced a new data dimension, Market Trend, in TotalSource Plus, the most powerful and comprehensive consumer database. This sixth dimension adds insight and precision to expand targeting opportunities for marketers based on an individual’s propensity to engage or purchase.