Fashion retailer Express, Inc. has announced that Rachel Zoe, a global fashion authority, will take on the role of Style Mentor for the Express Style Editor program. Zoe, a renowned fashion icon and businesswoman, will provide strategic guidance to the brand and help expand the Style Editor program. She will work closely with the Express team and her own network to attract new Style Editors and provide exclusive content and experiences to nurture existing participants.
Express acknowledges Zoe’s fashion credibility, business acumen, and impeccable sense of style, which have made her one of the most recognizable names in the industry. The collaboration between Express and Zoe has been highly successful, generating over 40 billion media impressions in 2022.
In her new role, Zoe will share insider knowledge with Style Editors through personalized social media content, masterclass-style videos, and other resources. Her expertise will cover various aspects of the fashion industry, including networking, client-building, personal style, and boosting confidence through fashion. Zoe will also contribute to the development of recruiting tools and styling content exclusively available to the Express Styling Community.
Express aims to create confidence and inspire self-expression through its styling community. The Express Style Editor program, launched in 2021, has witnessed significant growth in recruitment and sales. The program allows fashion enthusiasts to style themselves and their clients, inspire through their content, and earn commissions on sales. Style Editors receive mentorship, coaching, and skill-building programs, as well as access to celebrity stylists Rachel Zoe and Tan France.
More information about the Express Style Editor program and how to become a Style Editor can be found on express.com/becomeaneditor. Follow the brand’s social channels @express and @expressmen for updates.
Express, Inc. operates an omnichannel fashion retail platform, including physical and online stores, and owns brands such as Express and UpWest. With approximately 540 retail stores and an online presence, Express focuses on providing style, quality, and value in one place. Rachel Zoe, a Co-CEO and Founder of Rachel Zoe, Inc., is a multifaceted entrepreneur, creative director, stylist, philanthropist, author, and media personality. She currently serves as Chairwoman of Rachel Zoe Ventures and continues to inspire and transform the fashion industry through her various ventures and collaborations.