Press Releases

Findings Released from Comprehensive CPG Trade Promotion and Spending Study

03/06/2012

AMG Strategic Advisors, a recently formed strategy and insights consulting unit of Acosta Marketing Group (AMG), which provides world-class integrated marketing solutions for consumer packaged goods (CPG) companies and retailers, has released the results from its comprehensive Trend Behind the Spend: A Study of Trade Promotion and Merchandising Spending in the CPG Industry. The report analyzed key indicators that reflect today’s retail environment as well as emerging trends in CPG and retailer marketing – making it one of the industry’s most robust reports to date.