Press Releases

Forbes Consulting Group’s Groundbreaking Research on Health & Wellness Identifies Three Distinct Groups of Millennial Consumers

03/07/2012

The results of a new study on Millennial consumers (age 18-29) by the Forbes Consulting Group identifies three distinct subgroups of Millennials providing clear direction for marketers seeking to target this age group with compelling products and communications. These new findings focus upon the feelings Millennials have about their personal health and wellness. The research utilizes Forbes Consulting’s proprietary MindSight applied neuroscience technology to access and explain specific emotions that influence consumers’ purchase decisions.