Hot Wheels has announced its official sponsorship of Tony Hawk’s Vert Alert in Salt Lake City, UT, and X Games California 2023 in Ventura, CA, in support of its Hot Wheels Skate line. The partnership aims to inspire fingerboard enthusiasts of all levels to push their limits and embrace the challenger spirit. Hot Wheels Skate, in collaboration with Tony Hawk, offers a range of fingerboards with unique designs, including replicas of Tony’s famous board designs. The brand is dedicated to empowering the next generation of skaters through kid-friendly events, engaging content, and innovative products. As the exclusive toy partner at Tony Hawk’s Vert Alert and X Games California, Hot Wheels Skate will introduce new awards and prize packs to the junior skateboarding competitions and host kid-friendly activations at the X Fest fan activation area. The Hot Wheels Skate product line features fingerboards, attachable shoes, and skatepark playsets and is available at retailers nationwide. The partnership aligns with Hot Wheels’ mission to fuel the growth of passionate action sports athletes through its products, competitions, and content.
