IRI Debuts SilverLink Segmentation to Provide Insight Into the Attitudes and Behaviors of the Aging Population

To help CPG marketers and retailers understand and achieve greater activation of the growing population of older shoppers, Information Resources, Inc. (IRI), released SilverLink, a new report that segments the U.S. population aged 50 and older based on demographics; attitudes toward aging, health and wellness; shopping behavior; and lifestyle habits.