Press Releases

IRI Debuts SilverLink Segmentation to Provide Insight Into the Attitudes and Behaviors of the Aging Population

12/18/2013

To help CPG marketers and retailers understand and achieve greater activation of the growing population of older shoppers, Information Resources, Inc. (IRI), released SilverLink, a new report that segments the U.S. population aged 50 and older based on demographics; attitudes toward aging, health and wellness; shopping behavior; and lifestyle habits.