In his latest book, The Loyalty Leap for B2B: Turning Customer Information into Customer Intimacy, Bryan Pearson, president of LoyaltyOne, draws on more than 20 years experience in building customer loyalty in an information age, this time applying his time-proven principles in the business-to-business context. The e-book, which includes case study examples from American Express, Teradata and others, was just published by the Portfolio imprint of Penguin Group in the United States and Canada.
