Press Releases

Leveraging Consumer Data is Biggest Challenge Facing Online Marketers in 2014, According to Annual StrongView Marketing Trends Survey

12/17/2013

The good news is marketers plan to increase their budgets on activities that increase customer engagement through more relevant and timely campaigns; however, the bad news is they say their lack of ways to quickly access and apply high quality, comprehensive data continues to thwart their efforts. This is according to StrongView’s “2014 Marketing Trends Survey,” which provides unique insight into how businesses plan to prioritize marketing dollars, programs and channels in the New Year.