In a pioneering move, Macy’s introduces mstylelab, an immersive digital space at the intersection of fashion and technology. Accessible at macys.com/mstylelab, users can create personalized avatars and engage with the first activation, a surreal New York exploration built on the metaverse tech platform, Journee.
Dave Torres, VP of interactive marketing at Macy’s, emphasized mstylelab’s role in blending fashion and tech to create an immersive and shoppable environment. The platform’s inaugural experience spotlights Macy’s latest brand, On 34th, redefining classic wardrobe essentials. This marks Macy’s bold step into the evolving landscape of fashion retail and virtual experiences.