Press Releases

Mobile Shopping Goes Mainstream: Majority of U.S. Smartphone Owners Performed Shopping Activities on Their Phone in September

12/06/2011

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study on U.S. mobile retail usage based on data from the new comScore Mobile Retail Advisor report. The results showed that 38 percent of smartphone owners have used their phone to make a purchase at least once in the course of their device ownership.