New benchmark data shows contrary trend: Email engagement rates are improving despite significant increases in volume

New research from Experian Marketing Services shows that during Q3 2015 email volume rose 24.8 percent, year over year, while engagement rates matched or were above those in Q3 2014.

New research from Experian Marketing Services shows that during Q3 2015 email volume rose 24.8 percent, year over year, while engagement rates matched or were above those in Q3 2014.