Location-based gaming platform SCVNGR and Procter and Gamble’s (NYSE:PG) new Downy Unstopables are taking over Las Vegas, the sensorial capital of the world, to prove that Downy’s new in-wash scent-booster provides a freshness that’s so “feisty” that it can stand out against all of the over-the-top sensations that are found throughout the city. To launch this exhilarating new product, SCVNGR is presenting a once in a lifetime scavenger hunt to give consumers the opportunity to discover “scent-sorial” experiences throughout Las Vegas on December 3rd.
