Press Releases

New IRI Report Examines the Ever-Changing Shopper Journey

10/21/2014

Since there is no longer an “average shopper” in today’s world, IRI is taking a closer look at current shopping trends and providing a road map on how marketers can protect and grow share in the $737 CPG marketplace in the new Times & Trends report, “Channel Migration: The Road to Growth Has Many Lanes.”