Press Releases

New IRI Report Finds Opportunity for Private Label and National Brand Marketers to Combine Strengths for Mutual Growth

12/18/2013

About one year ago, Information Resources Inc. (IRI) predicted that private label in the United States had hit a proverbial glass ceiling. This prediction has proven true, at least at the macro level, according to the latest IRI Times & Trends, “Private Label and National Brands: Paving the Path for Growth Together.”