Press Releases

New Research from RSR Explores Email’s Omnichannel Opportunity

05/14/2014

In a new report, “Retail’s Email Moment: How Personalization Can Revitalize Retailers’ Email Strategy,” RSR Research analysts Nikki Baird and Steve Rowen explore email’s ability to serve as a bridge across all customer touchpoints, how far retailers have come in taking advantage of these opportunities and what gets in the way of them doing more.