Fast food chain Popeyes has launched a new campaign called “We Don’t Make Sense, We Make Chicken.” The campaign focuses on the slow, time-honored, homemade traditions of Southern cooking that contribute to the delicious crunch and robust Cajun flavors served to guests every day.
The campaign sets the stage for the brand’s future and differentiates itself from competitors. Consumers can engage with the campaign by searching for Poppy, the Popeyes Chicken icon, within the interactive commercial available on the Popeyes website.
The campaign will launch digitally in May followed by out-of-home and television executions unveiled nationwide in June.