Press Releases

Responsys Study Finds Many Retailers Fail to Re-Engage Inactive Email Subscribers

11/17/2011

Responsys, Inc. (NASDAQ: MKTG), the leading provider of email and cross-channel marketing solutions, today announced the release of the Responsys Email Engagement & Deliverability Study, which found that many leading retailers are underutilizing segmentation and triggered emails to maintain subscriber engagement.