RSR Research revealed the results of its second annual Digital Gifting benchmarking report. RSR analyzed the Internet Retailer Top 100, a list of the top 100 online retailers, and rated each retailer’s digital gift card offering, using 22 critical criteria. The study found that more than 40 percent of the largest retailers are missing a multi-billion dollar opportunity, digital gift card sales. While there was considerable improvement over 2010, there is still significant room for improvement in personalization of eGift Cards and mobile as a new channel.
