Press Releases

Smells Like Christmas Spirit: Researchers Tie Simple Scent to Increased Retail Sales

11/26/2012

Scientists and business people have known for decades that certain scents—pine boughs at Christmas, baked cookies in a house for sale—can get customers in the buying spirit. Eric Spangenberg, a pioneer in the field and dean of the Washington State University College of Business, has been homing in on just what makes the most commercially inspiring odor.