Press Releases

SymphonyIRI DigitaLink Offers New Perspectives into Consumer Consumption of Digital Media and Segmented Demographics for Engagement

02/02/2012

Digital media has penetrated Americans’ daily rituals as more shoppers have increased the number of ways they access the Internet. To provide new insights into how quickly consumers are embracing digital media, which demographic groups are most interested in near-term engagement, and what strategies to utilize to best engage these audiences, SymphonyIRI has released its new segmentation solution, DigitaLink.