HelloFresh, the global meal-kit company, has partnered with Grammy-winning artist T-Pain and actor-comedian Jimmy O. Yang to introduce an engaging culinary collaboration. The partnership includes a humorous multi-phase advertising campaign featuring the duo and a “Eats by T-Pain and Jimmy O. Yang” limited-edition recipe series available from August 20 to September 16.
The recipes offer bold flavors and unexpected ingredient pairings, with T-Pain’s dishes showcasing his love for spice and southern flavors, while Jimmy O. Yang brings in Asian-inspired tastes. The partnership also includes attention-grabbing advertisements where the two compete for the title of the “Next HelloFresh Spokesperson.”
