Third Annual A.T. Kearney Survey of U.S. Grocery Shoppers Shows 96 Percent of Shoppers Define Local Food as Grown within 100 Miles of the Point of Sale

The third annual A.T. Kearney survey of U.S. shoppers’ local food-buying habits finds that local food has made the leap from a “hot” consumer trend to a central growth driver for grocery retailers and restaurants.