TRA, Inc. and dunnhumbyUSA Study Measures Impact of In-Store Marketing Tactics with Television Advertising Using Single-Source, Household Level Data

TRA, Inc. and dunnhumbyUSA today released the results of a study that demonstrates a methodology for optimizing the mix of television advertising and in-store marketing using single-source, household level data. The groundbreaking TRA/dunnhumbyUSA research was presented Monday, March 26th at the Advertising Research Foundation’s (ARF) Re:think Conference in New York.