Unata announced results from its implementation of the Longo’s mobile apps, showing how Unata’s platform is providing greater value to Longo’s customers, driving shoppers to spend more per transaction and increasing the average number of transactions per shopper. The mobile apps present each shopper with a personalized flyer, highlighting products on sale that the shopper has previously purchased, followed by specials they are most likely to enjoy as determined by Unata’s proprietary predictive engine.
