Visa and the U.S. Soccer Federation have announced a multi-year partnership extension, ensuring continued equal investment in women’s and men’s soccer. As part of the renewed agreement, Visa will remain the exclusive payment services partner of the U.S. Women’s and Men’s National Soccer Teams through 2028. At least 50% of Visa’s investment in soccer programming will be directed toward the Women’s National Team and women’s soccer initiatives.
The partnership aims to elevate the sport and create new possibilities for fans, including backstage experiences at select matches and enhanced programming through the U.S. Soccer Mobile Fan Studio. Visa will also support the annual SheBelieves Cup and introduce a new MVP award grant. Additionally, Visa cardholders will receive exclusive benefits such as complimentary jersey customization and early access to ticket presales for National Team matches.
Visa will further support women in soccer by collaborating with women creators for the upcoming FIFA Women’s World Cup 2023™ and awarding grants to women-owned small businesses. This partnership extension reflects Visa’s commitment to equality and advancing the sport of soccer.