Press Releases

Wealthy U.S. Consumers Favor and Feel More Connected to Luxury Brands Offering a Mobile App

04/24/2012

The independent and objective New York City-based Luxury Institute, in cooperation with award-winning mobile marketing agency Plastic Mobile, surveyed affluent U.S. consumers about the growing connection between luxury and the emerging mobile market. The results of their research have just been released in the study, “Mobile Apps And Commerce for Luxury Brands.”