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Ralph Lauren launching new fashion line in the metaverse

Bloomberg/Business of Fashion 11/01/2022

Ralph Lauren is teaming up with Fortnite for its latest venture into the metaverse. The limited-edition “Polo Stadium Collection” line, including hoodies, shirts, sweats and more, will feature the Polo logo with its jockey rider on top of the Fortnite llama. The real-world line will have prices ranging from $59.50 to $188. Digital outfits created for the campaign will cost around 1500 VBUX (roughly $6).

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