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Ralph Lauren moves into the metaverse
CNBC 01/18/2022Ralph Lauren CEO Patrice Louvet said that younger consumers are moving into the metaverse and his company is going there with them. “One of our strategies is to win over a new generation and the new generation is there. So we have to be there,” he said. “There are a lot of parallels actually between the metaverse and Ralph’s vision because we are not a fashion company. We are in the dreams business.”
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